What is Technical SEO?
Technical SEO optimizes a website so that Search Engines can crawl, index, and render it.
Why is Technical SEO important?
You can easily ignore this technical SEO component, but it plays a vital role in organic traffic. You can write the best content, but very few people will see it if any search engine can crawl it.
In other words, Technical SEO tells search engines about your pages and what your pages are about. It includes the information about
- External Links
- Content
- Image Descriptions
- Internal Links and much more.
It doesn’t mean that you have to write the best content to rank your website, but it is also ranked by optimizing the website, making search engines’ jobs easier.
Why Should You Optimize Your Website Technically?
It’s essential to optimise your website Technically for Search Engines. Search Engine provides the best results with their search questions. That’s why Google Bots crawl through your web pages and classify them under different conditions. Technical components in this process include:
- Page loading speed
- Understanding the content
- Structured Data
Technical SEO has a vital role in User Experience. A website which is easy to use will keep the visitor’s attention. A website with a great foundation can upgrade your website’s user experience.
Benefits of a Technically Optimized Website
A technically optimized website is easy to use for users and easy to crawl for Search Engines. A technically optimized website correctly tells what your pages are about. It forbids the uncertainty caused by the other duplicate content.
1. It Should be Fast
A website should be fast because if your website doesn’t open in 3 seconds, people will move to the other website. Google knows that a slow website shows a low optimal experience. So, a slow website also lowers the search results, resulting in less traffic. Read how to test your site speed quickly.
2. Should be Crawl able for Search Engines
A website should be crawlable for Search Engines. Search Engines use robots to crawl for your websites. These robots show the content on your website. This linking structure also tells what the most important content is.
There are many techniques to govern the robots. For example, you can block them if you don’t want them to go to any website. Also, you can let them crawl a page but can’t let them show this page on a Search Engine.
3. Shouldn’t Have Dead Links
We have discussed the slow page. But if a page or website shows a dead link, it will be more frustrating. Dead links mean that a customer bumps into a 404 error on a page. If a website is in progress, it shows dead links. With the help of many tools, you can recover dead links on your website.
To prohibit irrelevant dead links, you should redirect the URL of a page when you delete it.
4. Should be Secure
A technically optimised website is a secure website. Making your website safe is an essential requirement for users nowadays. There are many ways to secure your website, but HTTPS is fundamental.
HTTPS make sure that no one can interrupt data between site and browser. So, if people log into your website, their credentials will be secured. You can check whether your website is secured or not. On the left-hand side, your website is secured if you can see a lock. If you see “not secured”, you have a lot of work.
5. Should Have Structured Data
It helps search engines to understand your website and business. Structured data helps to find out about what kind of product you sell. It also provides you with the opportunity to give complete information about your product. With the help of structured data, you can make your content eligible for rich results.
How to Optimize a Blog Post for SEO
Blog Optimization helps you to
- Rank in Google
- Improves Readability
- Increase Organic Traffic
Here are some ways to optimize a blog post:
1. Identify the Keyword
If you want to rank your website specifically, first identify the target keywords. Your target keywords should be relevant to your blog post. They should be long-tail keywords. While long-tail keywords are less competitive, they will help rank higher.
2. Use an Effective Blog Post Title
Be sure to use a compelling blog post title. Your blog post title is the first element to determine the relevancy of your content. Be sure to use your main keyword in the title.
3. Write Unique or New Content
Please be sure to write unique or new content. Don’t copy the content from other websites. Every line should be unique. Add regular new sections to your content.
4. Internal Links
Link your blog to one of your articles. It engages the audience more. If another website shares your article, it will also link back to your website. Good content increases the chance of share ability and increases the chance of linking the other website.
5. Insert Relevant CTAs
In your blogs, you should include a relevant call to action that tells audiences what to do after finishing their reading.
