Digital marketing is a combination of online tools and approaches that helps drive your business growth through the use of mobile phones, social media, online searches, email marketing, web design, and more. It’s an essential component of any successful marketing strategy, and you should consider adding it to your business plan. If you aren’t currently using digital marketing in your business plan, here are 8 benefits that could make you change your mind about why digital marketing is important to your business growth.
1) Acquire leads
The first step to executing any digital marketing campaign is to get your audience’s attention. Your goal is to reach out and make yourself and your company known, so you can grow your business and build a loyal customer base. Make sure that you invest in digital marketing strategies that help you generate leads for your business, even if those efforts don’t yet translate into sales. It’s important to start marketing digitally as soon as possible so that your business will thrive in an increasingly digital world. Consider the following benefits of digital marketing.
2) Build Brand Awareness
One of your top marketing goals as a business owner should be to build brand awareness. Marketers who forget that they’re selling a product and not just their company often focus too much on direct leads and sales instead of building brand identity. It’s just as important to educate customers about what you do and why you do it, as it is to sell them something. As soon as people know what you’re all about, they’re more likely to buy from you.
3) Increase Sales
By adopting a digital marketing approach, you will be able to: enhance brand awareness, drive sales and develop new revenue streams. So how can your business leverage these channels to create a strong customer base? Let’s take a look at some digital marketing trends that will impact 2017. First, the Internet of Things (IoT) is predicted to continue its meteoric rise in popularity. As the IoT industry continues to evolve with innovative ideas and improved technology, it’s not hard to see why so many marketers are excited about this development. The rapid rate of innovation means there are no limits to what might happen next!
In 2018 we saw the rise in video marketing – this trend will only continue into 2019 as more brands invest in creating online videos that resonate with their audience. With social media platforms now including live streaming services like Facebook Live or Twitter Periscope, it’s easier than ever for businesses big or small to get involved with video marketing efforts too!
4) Get More Customers
The purpose of digital marketing is simple: to get more customers. More customers translate into more revenue, which can mean bigger profits, or in some cases, saving money on operating costs. So why not utilize digital marketing strategies to drive customer growth? Here are benefits of digital marketing that will help you drive your business growth. – Increased sales and conversions: Digital marketing has been proven to increase both sales and conversions because it allows businesses to target their audiences with pinpoint accuracy. – Higher conversion rates: A study by Oracle found that a 1% increase in the use of digital marketing tactics led to a 3% increase in conversion rates. – Shorter sales cycles: When a potential customer reaches out for information via social media, they’re most likely looking for answers right away instead of waiting days or weeks for an email response. Not only does this shorten the sales cycle but it also leads to quicker decisions when it comes time for purchase! All of these contribute to faster ROI.
5) Generate ROI
One of digital marketing’s key selling points is that it can increase your Return on Investment (ROI). Of course, there are several ways to increase ROI. But digital marketing has a few unique ways to do so, like capturing leads and creating qualified opportunities. Plus, digital marketing’s cost-effectiveness makes it a more cost-effective way to build business than other methods. For example, according to a study by Adobe, the average cost of acquiring a customer via digital marketing is $0.05 per visitor, whereas offline advertising costs an average of $7.00 per customer!
6) Reduce Operational Costs
According to a recent study by KISS metrics, 43% of companies say that social media doesn’t make their businesses more productive. The real benefit is cost savings. Nearly half (47%) said that they saved money by not having to send out or print flyers and coupons, while another quarter (26%) said they didn’t have to spend money on printing brochures and other materials. In total, 77% of companies said they were able to reduce operational costs with digital marketing.
7) Improve Productivity
Make sure you have everything you need for a productive workday. Whether it’s proper lighting, comfortable seats, or a good view, think about what your ideal workspace would look like and find ways to create it. The right environment can help you stay focused, reduce stress, and increase your productivity. After all, when you’re spending so much time at work, why wouldn’t you want to make it as enjoyable as possible? One benefit that is sometimes overlooked is the opportunity to explore new interests. You may not realize how many opportunities are available in your industry until you spend some time thinking about them.
If you don’t know where to start, take advantage of on-site training sessions or even hire an outside consultant who specializes in the subject matter that interests you. These experts can often come up with innovative solutions to problems that would be difficult for someone within the company to come up with on their own.
8) Personalize your Marketing Strategy
It’s one thing to be visible on social media, but it’s another to be found. How many times have you been scrolling through your Facebook news feed and noticed something unexpected? There is an algorithm determining what appears in your feed, as well as in search results. The more you can interact with your audience and make a personal connection, the more likely you will appear in their feeds—and ultimately get found. From understanding who your customers are to tailoring messages for them, is where digital marketing comes into play.
Why Choose BSD?
Our team of experts consistently delivers exceptional results. As a full-service digital marketing agency in Lahore, we combine creative concepts with in-depth understanding of search technology to deliver quantifiable results for our clients.We will help you establish a lasting, sincere relationship with your clients. We offer engaging digital marketing solutions as a full-service agency in the field.
